AL.W PRODUCT

AL.W
PHOTO/VIDEO

WAYNE SIMMONDS HAS BEEN A PIVOTAL FIGURE IN DESIGN AND STYLE CULTURE. IN FASHION AND ART PROJECTS AS WELL AS IN MUSIC, AND TV, HIS WORK COMBINES ELEGANCE WITH A REMARKABLE ABILITY TO IDENTIFY IMAGES THAT EPITOMISE THE MOMENT.

WHEN FLY POSTERS FOR 13 MIC'S OF HIP HOP THEATRE FAME WERE PASTED ACROSS LONDON - NEW YORK, THE ANST AND CHALLENGING FIGURE OF THE HIP HOP CYPHER TRAVELLER, CAPTURED AND IMORTALISE FOR CELLULOID FANTASY, IS AN INSTANTLY RECOGNISABLE FORCE, FOR ANY LIKE MINDED CREATIVE. AND A STRONG VISUAL FOR THE PASSER BY TO DIGEST. IT WAS WAYNE (_AL.W) THE PHOTOGRAPHER GRAPHIC DESIGNER WHO NOT ONLY CO ART DIRECTED THE COVER OF VARIOUS RECORD SLEEVES, INVITATIONS AND POPLIFE POSTERS FOR A GENERATION WILD AT HEART, BUT ALSO POSED WITH HIS ROCK BAND ON THE COVER OF VARIOUS HIP 'N' SWAGGER MUSIC MAGS OF A ROCKIN' GENERATION.

SIMMOND'S ART VIDEO INSTALLATION WORK FOR GALLERY'S AND THE MOST HIP AND TRENDY CLUB NIGHTS (HACIENDA-FACTORY RECORDS, THE ICA-LONDON, MTV EUROPE-INT' ETC) HAVE SEEN HIM AND HIS ENTERAGE AT THE FOREFRONT OF THE ADVANCES IN IMAGE MANIPULATION AND SOFTWARE ENABLING HIM TO DIGITALLY REWORK IMAGES, AND SOURCE FOOTAGE, APPLYING VARIOUS PROCESSES TO COMMERCIAL PROJECTS INCLUDING WORK WITH VARIOUS CLOTHING COMPANYS, (HOOCH-BENCH, MISCHICO KOSHINO,) AS WELL AS PERSONAL PHOTOGRAPHY AND VIDEO GRAPHIC PROJECTS, (BLK FLYS, DAZED, I-D, FLUX MAGAZINE, BIZARRE, THE FACE, STADIUM[C] TV COMMERCIALS O2, BT, KELLOGS CERIALS, GRANADA TV, BBC.

FURTHER READING:

STADIUMAGAZINE[C]
BLACKSTYLES (FASHION) V&A MUSEUM
WEAR ME BOOTH & CLIBBORN EDITIONS
BLACK FLYS
BRICK24-7 "THE STORY OF A ROCKSTAR"